Craft at the speed of AI.
We're a fractional product engineering team deploying AI at scale to drive measurable business outcomes.
Select partners
- MAGNUS
Industries
- Financial servicesPrivate equity, asset management, and wealth management: research, diligence, reporting, and advisor workflows.
- Fintech and cryptoStablecoin payments, wallets, trading apps, and check delivery.
- Marketing and mediaCreator marketplaces, social listening, and AI video tools.
- B2B softwareAI features, workflow automation, MCP integrations, and developer tools.
- Consumer appsDating, AI journaling, video, and search apps for iOS, Android, and the web.
- StartupsSenior product engineering and AI features for venture-backed companies.
How we work
- 01
Start with a conversation
Tell us where you want the business to be. Some teams arrive with a spec, most with a goal. Either way, we come back with a short proposal, not a long statement of work.
- 02
Something real on day one
Action produces information. You'll have code to look at on the first day, and what we learn from it decides what comes next.
- 03
Iterate, mostly async
We ship in small steps you can see and react to, and AI makes every loop faster. You stay focused on the vision; we own the technical decisions and the details.
- 04
Measure what changes
Monitoring, analytics, and safe preview environments show what's working, and give your team the confidence to keep shipping.
Our own products
We build and run software of our own. The same people build yours.
TrackTimer
Time tracking and billingAI-powered time tracking for freelancers and agencies. Track billable hours, contractor pay, and project profitability.
Format
AI video editingAn AI-native video editor built for a faster, more fluid creative workflow.
Walky Talky
AI voice notesThink out loud and turn messy spoken thoughts into clear, useful notes.
Check Supply
Financial toolsMobile-first check sending and delivery tracking for teams that still need paper rails.
webhook.rodeo
Developer toolsA focused webhook inbox for capturing, inspecting, and replaying event traffic.
Alerty
Developer monitoringDeveloper alerts and monitoring for catching production issues before users do.
Stride
AI automationThe easiest way to automate work with AI.
Skeet
AI infrastructureConnect your MCP tools once, use them everywhere.
Buoy Club
Social listeningSocial listening for Farcaster.
Who you'll work with
Michael Pfister
Founder
Michael has spent a decade designing and engineering products: taking them from zero to one, then scaling them once they take off, with the infrastructure, visibility, and reliability a growing product needs.
You work with him and a small senior team that designs, builds, and scales whole products. AI makes it easy to produce something that looks finished; getting to something great still takes craft, taste, and judgment.
Engagements
Every engagement starts with a conversation and a short proposal.
Sprint
$25ktwo weeks
One workflow, taken from idea to a working tool your team uses.
- One senior engineer
- Fixed scope, daily updates
- Prototypes, evaluations, and audits
Fractional
$48kper month
A two-person team shipping alongside yours every week.
- Engineering, product, and design
- Weekly planning and reviews
- Three-month minimum
Full team
$120k+per month
A dedicated team that owns a program end to end.
- Staff engineer, product, design, and operations
- Roadmap tied to measurable outcomes
- Reports to your leadership team
Questions
How fast can we start?
Right away. After a first conversation we send a short proposal, and you'll have code to look at on day one.
What does working together look like?
Mostly async. We ship in small steps you can see and react to, alongside your team or on our own. You stay focused on the business and where it's going; we handle the technical decisions and the details.
Our codebase is a mess. Can you work with it?
That's often where we start. Many teams come to us after one or two agencies. We get what's there stable and production-ready, then build from it.
Who does the work?
Michael and a small senior team who have taken products from first design to launch. No account managers, no hand-offs to junior developers.
Which AI models do you use?
Whichever does the job best. We test Claude, GPT, Gemini, and open-weight models against your own examples, and build so you can switch as models improve.
Who owns what you build?
You do. Everything we build is yours on delivery, with full IP handover. We sign your NDA or provide ours.